Know your target audience.Advertising for Big Business and Marketing for Small Businesses require two very different skills sets.
Most big businesses are concerned with “Branding” and “Positioning” their business in the marketplace.
I don’t spend money on “Branding”. I own a small business and I am far more concerned about effective marketing. I need to see results.
At the office we continue to see a need for most small businesses to be more concerned about finding their target audience.
At this months Washington REIA Network meeting, we will discuss the “SIX STEPS OF FORECLOSURE”.
When: Monday, June 14th
Where: Hilton Hotel
1750 Rockville Pike, Rockville
Time: Doors open at 6:30 p.m.
Now, in the foreclosure process, would you agree the homeowner who is 3 days away from an auction is very different from the person who is about to miss their first mortgage payment?
Did you realize you can generate leads, and produce profits during any of the six stages? That means there are six different “target audiences” to which you have an opportunity to market.
You could have 6 very unique campaigns running to find houses somewhere in the foreclosure process.
HOW MANY CAMPAIGNS ARE YOU RUNNING?
Come out this month to Washington REIA and discover how many opportunities you have to profit in the flood of foreclosures washing across our country today.
That’s why I want your Washington DC area investor friends to join us this month. The next 2-3 years will be extremely profitable for many investors in our area. We should all want profitable investors to be part of our community. One more successful investor strengthens the belief system of everyone in our community.
Don’t wait any longer to get started. If you are already in this business, it’s time to grow your business.
See you Monday night!
John Peterson
When: Monday, June 14th
Where: Hilton Hotel
1750 Rockville Pike, Rockville
Time: Doors open at 6:30 p.m.
Topic: 6 Stages of Foreclosure – Generating Leads
Registration is Required: To register for the June meeting, complete the form online OR call (301) 231-5437. (Hurry! Seating is limited.)
Dues: A six-month membership is $89 per person and $49 additional for a spouse. A single-night registration is $25, but you may pre-register (using the form online) and receive a $5 discount. Please bring your confirmation email with you to receive your discount!
John Peterson has extensive experience in all aspects of real estate investment and sales. Over the past 16+ years, John has purchased, renovated and sold hundreds of properties in the D.C. area. A licensed Realtor in Maryland and Virginia, John also served as a Landlord Representative on the Montgomery County Commission on Landlord–Tenant Affairs.